Corona
Transform a traditional soccer jersey sponsorship into something that would resonate with Grand Rapids' street soccer community. Corona needed to move beyond logo placement to create wearable art that players would proudly sport on and off the field.
THE ASK
THE PATH
We designed jerseys that captured the intersection of Corona's laid-back spirit and street soccer's raw energy. Each piece told a story of community and connection, proving that brand partnerships could amplify rather than diminish local culture when done thoughtfully. The jerseys became coveted symbols of belonging, turning sponsored uniforms into street-style statements.
25 small businesses empowered | 92% guests interacted with event booth | 1 live community created mural
Results
