We Play
inspiring authentic connections
For over ten years, clients have trusted us to create their most meaningful moments and experiences.
Philosophy
Play is the universal language of creativity. It's the force behind every memorable story, every shared laugh, and every moment that makes people stop, think, and feel. We harness this power to help brands break free from the conventional and create authentic connections that resonate deeply with their audiences.
HeyO!
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Nike FC
THE ASK
Host the winning teams from the Soccer Rebellion Takeover Tour stops for the street soccer championships to create a top-tier experience. We devised ways to reinforce Nike's authentic role in growing street soccer culture and built a narrative that connected local community victories to a larger movement.
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Dick's Sporting Goods
THE ASK
Dick's Sporting Goods needed to transform traditional vendor-buyer relationships into meaningful football partnerships while educating their nationwide soccer department about soccer products. The opportunity was to create an immersive learning environment that would differentiate DSG as a leader in soccer retail expertise.
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Corona
THE ASK
Michigan's premier beverage distributor, Westside Beverage, needed to authentically connect Corona's brand with Grand Rapids' soccer community while avoiding typical corporate sponsorship approaches. The opportunity was to create cultural resonance through street soccer – an emerging, grassroots sport that embodies the relaxed, communal spirit Corona is known for.
View Our Work
Ready to see how we can bring your brand story to life? Every project starts with a conversation about possibilities.
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Social Media Strategy + Management
Content Studio Suite
Social Experiential
Content Calendar Planning
User-Generated Content
Ad Creation
Analytics Reporting
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Photo + Video Documentation
Planning + Editing + Post
Asset Creation
Narrative Development
Documentation, Filming, and Recording
Post Production, Editing, and Asset Output
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In-house + on-site customization capabilities
One-of-a-kind branded goods
Collateral + Apparel
Signage
Founding story
Products + Packaging
Business Cards
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Locations + Permitting
Fabrication
Event Production
Pop-ups + Brand Activations + Product Launches
Tradeshow
On-Premise
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Web Design + Development
E-Commerce
Website Redesign
Website Maintenance Services
UI design
UX design
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DGRI
THE ASK
Downtown Grand Rapids, Inc. faced multiple interconnected challenges centered around underutilized urban spaces. Failing to serve community needs, they partnered with us to develop a comprehensive urban activation strategy that included three futsal courts, a community garden, and many other innovative programs combining sports, design, and youth development.
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Lions and Rabbits
THE ASK
Lions and Rabbits Center for the Arts needed to transform a traditional artisan market into a dynamic, multifaceted community experience that would bridge the gap between art, sport, and wellness communities while attracting diverse audiences beyond traditional art market attendees.
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Los Happy Monday's
BRAND STRATEGY + DESIGN + CREATE CONTENT SUITE
Curing COVID, we wrote and illustrated a book explaining the way LHM works in detail. It's doesn’t give details about 401k's or instructions for email setup. Rather it shares how we make decisions as a team and as a company.
Sustainability Mission
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OUR PATH TO ZERO
Nature is our playground, our motivation, and the source of our inspiration—it's the reason We Play exists. As much as we are passionate about business growth, we're even more passionate about living sustainably. #SUSTAINABALL
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BLOOM OVER DOOM
At We Play, our actions speak louder than our words. Through a partnership with Happy People Hike and Friends of Grand Rapids Parks, we are educating our Players on reducing their carbon footprint while offsetting it by planting hundreds of trees in Grand Rapids, MI.
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CIRCULAR SOLUTIONS
Environmental and social responsibility is fundamental to everything we do at We Play. We'll continuously work towards becoming a 100% sustainable company, and by being completely transparent in our efforts, we invite our customers to participate in this important process.