Nike FC
the ask
We Play launched the Bridge Street League and Take Over Tour with Nike, an entire community and live tournament platform that brought together music, art, and fashion cultural partners. Nike already had its FC clothing line, but pioneering the Takeover Tour and Bridge Street League gave it a bigger purpose. We’re turning kids into sports heroes by giving rise to Nike FC and the game’s popularity in urban environments across the Midwest and the nation. Sometimes, the best way to promote a brand is to change the world!
the paTH
Our team contributed art direction, custom video content, branding, social media, and web design that helped usher in the next wave of street soccer players, some of whom called it "the coolest event ever." We may be biased, but we tend to agree. We were also tasked with producing programming to guide the tour on their journey to prepare for the Championship and Leauge. Programming included organized training, media day, recovery sessions, social moments, branded activations, and the all-important after-party to celebrate everyone’s dedication and tour completion.
200K total social engagement | 540 shirts customized | 200+ participants | 1K increase in followers
Results
