DGRI

Breathe life into forgotten urban spaces - but not just with buildings or benches. Downtown Grand Rapids Inc. dreamed bigger: transform empty lots into living, breathing community magnets that pulse with energy day and night. They wanted groundbreaking projects that would forever change how people experience downtown’s historic westside.

THE ASK

First came Las Canchas - where a lifeless parking lot morphed into three vibrant futsal courts. But these weren't just any courts. We created an urban playground where the constant thump of balls against walls and cheers from spectators replaced the silence of parked cars. Fencing became a canvas for local art, and every evening brought new energy to a once-dead space.

Then sprouted the Downtown Community Garden, transforming another forgotten plot into a green oasis. Fifty garden beds became fifty reasons for downtown residents to connect. Our workshops turned dirt into classrooms, teaching everything from composting to cuisine. The space evolved from an empty lot to an urban farm to a community living room.

Finally, we launched "We Play" Jersey Design Workshops, where youth from under-resourced communities discovered their voices through design. These weren't just art classes - they were transformative experiences where young creators learned to tell their stories through wearable art. Each jersey became a canvas for personal expression, turning apparel into autobiography.

THE PATH

500 + weekly attendees | 12+ programs executed | 2.5K samples | 50+ great events | 750K+ social impressions

Results