DREAMS TAKE WORK

Create an empowerment brand that could resonate equally with NBA players walking down arena tunnels and kids attending after-school programs. DTW needed to bridge the gap between professional success and grassroots inspiration, all while building a movement that proved dreams don't just happen - they take work.

We Play believed in Dreams Take Work's potential to be a category disrupter, but this potential was constrained by budget. Our challenge was to find a way to relaunch and sustain the Dreams Take Work brand by combining the power of the owner's A-list athlete distribution with the marketing tactics of an insurgent DTC brand. It required understanding who was most interested in premium apparel and other accessories and how we could connect to something bigger in their lives: sports.

THE ASK

the path

We started from zero, creating DTW's first social media presence and transforming it into a platform where success stories inspired future dreamers. Our "Dreamer You Are" campaign became more than marketing - it became a mantra. The products we designed, from t-shirts to socks, became symbols of ambition spotted everywhere from community centers to professional arenas.

When we brought Sada Baby to a Juneteenth celebration, we showed that dreams could come from anywhere - and return home to inspire more dreamers. Our seasonal programs merged sports, arts, and wellness, creating spaces where kids could explore their potential while seeing living proof - in the form of NBA and NFL athletes wearing DTW gear - that dreams really do take work.