Friends of GR Parks

the ask

Revolutionize how Grand Rapids citizens see their parks. As part of the "Explore your Parks" campaign, we needed to prove that parks could be more than just green spaces with playgrounds - they could be dynamic stages for community life, active hubs of culture, and catalysts for neighborhood connection.

We turned traditional park programming on its head, introducing unexpected elements that made people see familiar spaces in new ways. Social sports became community celebrations. Empty fields transformed into outdoor wellness centers. Every activation was designed to show another layer of possibility in these public spaces.