MeXo Tequila & Mezcal Bar

MeXo needed to establish itself as more than just another Mexican restaurant in Grand Rapids. With their commitment to pre-Hispanic cuisine and Chef Oscar's extraordinary culinary vision, they needed a launch strategy to educate the market while building excitement around an authentic dining experience rarely found outside major cities. The challenge was transforming sophisticated culinary concepts into approachable, engaging content that would attract discerning diners and establish MeXo as a premier dining destination.

the ask

the path

We crafted a multi-faceted launch strategy that centered on storytelling and education. At the heart of this was the Prehispanic Chef Dinner Series, a carefully curated experience that showcased the depth and sophistication of authentic Mexican cuisine. Our integrated marketing approach wove together Chef Oscar's expertise, cultural heritage, and culinary innovation.

Through targeted content creation and strategic media outreach, we transformed complex culinary concepts into compelling narratives. Each piece of content - from social media posts to email campaigns - built understanding and anticipation for MeXo's unique offerings. We coordinated closely with the culinary team to ensure marketing messages authentically represented their vision and expertise.