modelo
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modelo *
Help Modelo and Westside Beverage create a presence in Grand Rapids' soccer scene that felt less like corporate sponsorship and more like community partnership. They needed to support local street soccer in a way that added genuine value to the culture.
the ask
the path
We crafted an art direction strategy that naturally wove Modelo into game day's fabric. Our custom banners and activation spaces enhanced rather than invaded the community soccer park. The live social experiences we created turned typical brand moments into authentic celebrations of soccer culture. By the end, Modelo wasn't just another sponsor - they had become a true patron of local soccer, contributing to the scene's growth and vitality.
100K total social engagement | 150 shirts customized | 200+ participants | 8,475 unique players targeted
Results
