The soccer rebellion
the ask
Transform a grassroots soccer movement into a recognized force without losing its rebel soul. Soccer Rebellion needed to bridge street culture with mainstream recognition, connect with major brands while keeping its edge, and build youth programs that would change lives - all while staying true to the raw energy that sparked the rebellion.
As co-owners and strategic visionaries, we orchestrated Soccer Rebellion's evolution from street movement to soccer culture catalyst. We kicked down doors at Nike and Dick's Sporting Goods, turning street credibility into powerful partnerships. Our creative direction captured the movement's soul, building a visual identity that spoke both to the streets and the boardroom.
But the real rebellion happened at ground level. We created youth programs that taught more than just soccer - they built confidence, sparked creativity, and shaped character. The leagues we built provided structure without sacrificing style, while our website became the digital heartbeat of a growing movement.
the path
13 markets | 46 events executed | 500K consumers engaged | 50K cash distributed to players | 250K sponsorship acquired
Results
