Woosah & Outside coffee co
Merge two beloved Grand Rapids brands - Outside Coffee's vibrant community hub and Woosah's nature-inspired spirit - into a cohesive experience honoring both brands' dedication to craft and outdoor culture. The challenge was creating a collaboration that felt authentic to both brands' values while delivering something unique their shared community would treasure.
the ask
the path
Through the marriage of coffee culture and printmaking tradition, we transformed disposable sleeves into coveted art pieces, with each Outside Coffee order featuring Woosah's distinctive woodcut designs.
The COFEE N CHILL activation went beyond merchandise - it created a space where coffee culture and artistic expression naturally merged under the open sky.
The cold plunge added an unexpected wellness dimension to the collaboration. Visitors could move from enjoying their coffee to experiencing the refreshing benefits of cold water immersion, creating a complete mind-body experience. This combination of comfort (COFFEE) and the cold plunges (CHILL) perfectly embodied the outdoor spirit that all three brands celebrate.
The project proved that wellness, art, and coffee culture could seamlessly blend to create something truly unique.
Results
100 hand printed coffee sleeves | 100+ participants | 50+ sandal trials
